The American Society of Travel Advisors (ASTA) hosted another successful ASTA Travel Masters event in Kildare, Ireland, this past week.
The fourth annual invitation-only gathering of supplier executives and agency owners took place from September 17-20 and featured 135 attendees who took advantage of exclusive networking opportunities in one of the world's most beautiful locales.
2025 highlights included helicopter tours over Ireland's scenic landscapes sponsored by Globus family of brands.
Guests stayed at the five-star K Club, which hosted the 2006 Ryder Cup and this year's Irish Open. Meanwhile, 23 golf foursomes enjoyed play at two of the most prestigious courses in the world, teeing off at the award-winning Royal County Down in Northern Ireland and the K Club’s famous Palmer North Course.
"Our industry thrives on relationships. The time we spend together in meaningful settings is what allows us to move business forward," ASTA President and CEO Zane Kerby said in a statement.
"Ireland provided an inspiring backdrop for conversations that will shape the future of travel. We are deeply grateful to our partners and sponsors for making this year’s Travel Masters a memorable success."
Next year's ASTA Travel Masters event will take place at Adare Manor in Adare, Ireland, from September 15-18, 2026. The site is notable in that attendees will be the final group to play the course before it hosts the 2027 Ryder Cup.
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