With its 50th anniversary celebration approaching on Aug. 27, 2024, CCRA is reporting record growth in the number of TRUE Sub-Agents and unveiled a slate of new training programs and services to support its continuing growth.
“CCRA is ecstatic to witness the exponential growth of our TRUE accredited agencies as they expand their businesses with more sub-agents,” said CCRA President and CEO Dic Marxen.
“It’s incredible to see how the opportunities we provide are empowering travel advisors to scale their businesses, increase their incomes and hone their entrepreneurial skills.”
CCRA officially unveiled the new TRUE Select Services, which “guarantees that TRUE Advisors can seamlessly collaborate with any hotel or supplier,” the company said. “In the rare case where a supplier does not recognize the TRUE Code, TRUE Select Services steps in, ensuring that members are optimally positioned within the industry.”
Due to increased demand, CCRA introduced new chapters, which are supported by chapter directors. “Currently, there are 17 Chapters nationwide, providing local travel professionals with invaluable opportunities for connection and training with preferred suppliers,” CCRA said.
It also unveiled Connect Network Membership, which provides travel advisors with training and networking opportunities; and enhanced its Demystifying TRUE webinars, which will now be offered on a monthly basis.
CCRA is encouraging advisors to participate in its 50th Anniversary Celebration at PowerSolutions LIVE Washington DC event at the Hyatt Regency Tysons Corner Center on Aug. 27.
“The celebration promises outstanding training, networking opportunities, and an abundance of prizes, including cash prizes, Hyatt Points and 70-plus nights of travel giveaways,” the company said.
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