The travel
season is wrapping up for 2025 — and these are the destinations that
generated the most interest among leisure and business passengers who traveled by
air in 2025.
Data compiled by Amadeus company, ForwardKeys, revealed the
most popular destinations worldwide, top performers for year-on-year-growth,
top APAC destinations and top destinations for business travel.
Most Popular Global Destinations
London maintained its lead as the world’s most visited
destination in 2025. Tokyo followed close behind with a +2.3 percent share,
while Paris climbed to third place (+2.0 percent), indicating broadly stable
demand across these major hubs.
Other popular destinations included:
- Bangkok (1.9 percent)
- Dubai
(1.8 percent)
- Barcelona
(1.8 percent)
- Palma
Mallorca (1.7 percent)
- Osaka (1.6 percent)
- Cancun (1.5 percent)
- Antalya (1.3 percent)
Top Year-on-Growth Performers
Madrid and Alicante led the charge (both +10 percent) of the
top performing destinations in terms of their growth over last year, with Punta
Cana close behind (+9 percent). Dubai and Marrakech rounded out the top
five with solid momentum (both +8 percent).
Other notable destinations included:
- Milan (+8 percent)
- Malaga
(+5 percent)
- Barcelona
(+3 percent)
- Palma
Mallorca (+2 percent)
Top APAC Destinations
APAC destinations continued their momentum into 2025, led by
strong gains across North Asia. Okinawa topped the growth table (+36 percent),
while Beijing (+29 percent), Shanghai (+27 percent), and Guangzhou (+26 percent)
all posted robust year-on-year increases, underlining the resurgence of
mainland China.
Other top performers in 2025:
- Sapporo (+21 percent)
- Nha Trang (+12 percent)
- Hanoi (+11 percent)
- Osaka (+11 percent)
- Denpasar (+10 percent)
- Kuala Lumpur (+ 8 percent)
Corporate Travel Climbers
Shanghai remained the fastest-growing international business
destination in 2025, rising +10 percent year on year. Tokyo also strengthened
its position with solid growth (+9 percent) and Madrid remained the largest of
the top performers by share (2.2 percent) and grew +5 percent compared to 2024.
More international destinations include:
- Copenhagen (+2 percent)
- Bangkok (+2 percent)
- Paris (0 percent)
- Seoul (0 percent)
- Munich (0 percent)
- Singapore (-1 percent)
- Amsterdam (-2 percent)
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
