Globus Debuts Globus Choice Excursions

Image: Globus Choice Excursions include food tours and tastings. (Source: Globus family of brands)
Image: Globus Choice Excursions include food tours and tastings. (Source: Globus family of brands)
Claudette Covey
by Claudette Covey
Last updated: 11:30 AM ET, Tue September 9, 2025

Globus introduced Globus Choice Excursions, which enable travelers to customize their tour options on 80% of the company’s itineraries throughout Europe and North America.

“Globus Choice Excursions are a bold new chapter in guided travel,” said Steve Born, chief marketing officer for the Globus family of brands.

“Research is pointing to flexibility to choose from included excursions as a major driver for the next generation of tour travelers,” he added.

“By giving guests more freedom and personalization than ever – we’re inviting more travelers to discover the benefits of touring – from ease and VIP access to ‘wow’ moments on tap.”

Sample Globus Choice Excursions include a “Douro River cruise or Porto tasting at Sandeman Cellars, an aperitivo stroll in Florence or a ‘Taste of Tuscany’ food tour, a Golden Gate bike ride or a Little Italy tasting tour in San Francisco, and a Unicum tasting in Budapest or a thermal spa soak at Széchenyi Baths,” Globus said.

“With Globus, travelers can choose their experience – without the stress of planning,” Born said. “It’s guided travel that flexes around our guests.”


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Become A Travel Expert

Upcoming Webinar
Designing Meaningful and Seamless Experiences Across JapanThursday, January 15, 2026
4:00pm Eastern
Hankyu Travel DMC Japan is a destination management specialist serving both luxury and regular...
Travel Agent Academy
Travel Agent Academy
Baja California Specialist ProgramThe stunning landscapes of Baja California is a vacation paradise that is easily accessible from major...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Upcoming Webinar
Designing Meaningful and Seamless Experiences Across JapanThursday, January 15, 2026
4:00pm Eastern
Hankyu Travel DMC Japan is a destination management specialist serving both luxury and regular...
Travel Agent Academy
Travel Agent Academy
Baja California Specialist ProgramThe stunning landscapes of Baja California is a vacation paradise that is easily accessible from major...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me