by Sarah Kuta
Last updated: 10:15 AM ET, Thu December 4, 2025
Holland America Line is celebrating record sales from Black Friday through Cyber Monday.
The brand broke its Black Friday weekend sales record in the United States, with 19 percent more bookings than the previous high, set in 2023.
Among travelers, 2026 Alaska sailings were especially popular, as well as Alaska cruisetours. Guests also booked cruises as close in as Caribbean for later this month and as far out as South American cruises in 2028.
The bookings came as Holland America Line joined the 99th Macy’s Thanksgiving Day parade with a float showcasing its Alaska experience.
Holland America’s Black Friday/Cyber Monday incentives run through December 4 with up to 30 percent off cruise fares and a $25 deposit.
“This holiday season, we are seeing guests prioritize the experience itself in booking travel, looking for leisurely vacations that build connections and create shared memories,” says Beth Bodensteiner, president of Holland America Line. “Breaking Black Friday records again tells us people value the carefully crafted journeys we create and the award-winning ‘best service’ at sea we deliver.”
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