Marriott Finds More Americans Want to Travel in 2026, Launches New Year's Sweepstakes

Image: A luxury group toasting with champagne glasses during a celebration. (Photo Credit: Adobe Stock/peopleimages.com)
Image: A luxury group toasting with champagne glasses during a celebration. (Photo Credit: Adobe Stock/peopleimages.com)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:00 AM ET, Wed December 10, 2025

A survey found that a major New Year’s resolution for Americans is to travel more in 2026, and Marriott Bonvoy is launching a new way for travelers to reach their travel goals: a giveaway with one million Marriott Bonvoy points. 

The survey was conducted by The Harris Poll on behalf of Marriott Bonvoy, asking over 2,000 American travelers what they hope to achieve next year. 

The survey found that 91 percent of Americans plan to travel next year, with 49 percent wanting to travel more in 2026 than they did this year. Two-thirds of travelers also say they are going to cut material spending to prioritize experiences, including travel. 

Millennials prioritize traveling the most, with 70 percent saying they’d give up dining out for six months rather than give up a vacation. 

“Many Americans are heading into the new year wanting to travel more than they did this past year, fueled by a desire for deeper connection, new discoveries, and more meaningful experiences. Marriott Bonvoy is uniquely positioned to help bring those plans to life,” said Mandy Gill, Managing Vice President, Brands, Marketing, and Digital, U.S. and Canada at Marriott International.

The Marriott Bonvoy New Year’s Eve Sweepstakes will award one million points to five Marriott Bonvoy members. 

Beginning December 22, loyalty rewards members can enter the sweepstakes through January 1. The sweepstakes is eligible to all legal residents of the 50 states and Washington, D.C. 

 “With the chance to win 1 million points — enough to fund unforgettable getaways, bucket list adventures, or dozens of nights across our variety of brands — we’re giving travelers the opportunity to turn their travel dreams into reality across our global portfolio,” concluded Gill.


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at lpfalz@ntmllc.com.

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