Sonesta to Launch Curaçao Property

Image: Willemstad, Curacao. (Photo Credit: Adobe Stock/Ed)
Image: Willemstad, Curacao. (Photo Credit: Adobe Stock/Ed)
Brian Major
by Brian Major
Last updated: 12:25 PM ET, Fri January 9, 2026

The Sonesta International Hotels Corporation announced an agreement to build a new Sonesta hotel on the Caribbean island of in Curaçao near Jan Thiel Beach and Willemstad, the historic capital city.

The new property is expected to join the Sonesta portfolio early in the second quarter of 2026.

"The hotel will extend Sonesta’s goal of establishing an expanded footprint in the Caribbean," said Keith Pierce, Sonesta’s EVP and President of Franchise & Development. “This deal marks Sonesta’s most recent foray into Curaçao and is reflective of our broader commitment to continued expansion in Latin America and the Caribbean."

“We are excited to expand Sonesta’s footprint in the beautiful island of Curaçao, expanding the portfolio’s strength and brand awareness in a highly sought after destination,” added Pierce.

The Sonesta brand is a familiar one in the Dutch Caribbean as the company has operated hotels in Aruba, Bonaire and Curaçao in the 1990s and again in 2015-2016 in Curaçao.

Sonesta hotels emphasize wellness and well-being, fostering genuine connections between staff and guests while ensuring harmony between each hotel and its surroundings. Guests can unplug in stylish rooms inspired by each hotel’s destination and enjoy a host of indoor and outdoor amenities and work-friendly spaces.


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Brian Major

Brian Major

Managing Editor, Digital Publications & Guides/Caribbean

Brian Major is Managing Editor for Digital Publications & Guides/Caribbean.

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